Zuby is the new addition to Roll-A-Dice Entertainment and I am sure you still remember that Jahbourne is on the same record label. I heard his song “We All Gotta Live” on notjustok.com and his creative use of words rekindled my passionate feelings for hip-hop. The truth is most prolific rappers aren’t that interesting but this right here is going to have a lasting impression not just for me.

I remembered seeing a comment on notjustok.com and a question was raised about whether this type of music would sell in Nigeria. The fact is not everybody/everyone would be able to do “2 Gbaski” and blend in with the dancehall movement in Nigeria. Take that as one and secondly, rappers like Talib Kweli, Qtip, and Mos Def are hardcore underground heads and they’ve made a name for themselves in Hip-Hop. And not just that alone, they’ve had the ears and hearts of diehard hip-hop fans. Just remember that those that would listen would listen. Shout out to Dro Ameh for sending this in…Respect!

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DOWNLOAD: Zuby – We All Gotta Live

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DOWNLOAD: Zuby – The Same Ones

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DOWNLOAD: Zuby – Too Many

*READ HIS BIOGRAPHY AFTER THE JUMP*

WHO IS ZUBY?

Zuby is an anomaly in hip hop. As proficient on stage as he is the classroom, the Oxford graduate certainly doesn’t fit into the ‘generic rapper’ category.

Zuby’s captiviting flow, thought-provoking social commentary and powerful stage presence quickly cast aside any doubts about his ability. With musical influences ranging from Jay-Z and LL Cool J, to Gangstarr and Talib Kweli, he has the rare ability to craft catchy and memorable songs without sacrificing lyrical depth.

Born in England, to Nigerian parents, Zuby grew up in Saudi Arabia where he attended an American school. He developed his enthusiasm for hip hop during his secondary school years in the UK before attending Oxford University, where he began writing and recording his raps as a hobby. Since then, he has performed live in the UK, USA, Germany and Saudi Arabia and received radio and club airplay locally and internationally.

In June 2006, whilst still in full-time education, Zuby independently released his first EP, aptly titled ‘Commercial Underground’. Armed with nothing more than a backpack full of CDs, an mp3 player and plenty of charm, he has personally sold over 3,000 copies on the streets of Oxford and London. In a relatively short time, Zuby made a profound impact on Oxford with his exciting live performances, amusing online videos and his infamous ‘I’m Down With Zuby. Are You?’ T-shirts. His sizeable following and penchant for self-promotion led to Zuby being ranked as the #1 musician in the Oxford Student newspaper’s ‘50 Most Influential People in Oxford’.

In January 2008, Zuby released a follow up album ‘The Unknown Celebrity’ on his own label C.O.M. Entertainment. The album received an overwhelmingly positive response from Zuby’s fans and was accompanied by two music videos, ‘The Same Ones’ and ‘Too Many’, the latter receiving airplay on Channel U.

With his upcoming release entitled ‘How I Feel: The EP’, Zuby aims to solidify his existing fanbase and expand his audience, with hopes that one day the entire world will be ‘down with Zuby.’

In a strategic attempt to expand his brand awareness in the UK, Nigeria and beyond, he has teamed up with the Roll-A-Dice Entertainment team, whose head honcho’s watched him perform in Southampton and drew an immediate admiration to his brand and music.

Tags: Jahbourne, Roll-A-Dice Entertainment, The Same Ones, Too Many, We All Gotta Live, Zuby